BlogApr 15, 2026 · 7 min read
Tracking Partnership Ads on Facebook & Instagram
Creator collaborations are now a measurable line item. Here's how to detect and value them.
Blog
Playbooks, stories and tactics for better ad intelligence.
BlogFeb 24, 2026 · 5 min read
From raw signals to automated observations
Why we put AI-generated weekly observations at the center of the product, not a chat box.
“
BlogFeb 10, 2026 · 3 min read
Reading competitor ad copy at scale
Search ad copy is a goldmine of positioning signals — if you can categorize it fast enough.
90d
BlogApr 02, 2026 · 9 min read
Cumulative vs Deduplicated Reach: why Meta numbers don't match
The single most common mistake in cross-platform Share of Ads Voice, and how to avoid it.
BlogMar 22, 2026 · 8 min read
The 90-day delay: reading Google data without being misled
Google's transparency lag changes how you should compare Search and Shopping over time.
BlogMar 08, 2026 · 4 min read
What the 2026 luxury creative mix tells us about budgets
Video keeps eating the format share — but not evenly across fragrance, beauty and watches.
BlogMay 04, 2026 · 6 min read
A 4-step playbook for calibrating your competitive spend model
How to set platform multipliers against internal reference periods so your estimates survive a CFO review.
Newsletter
Get our latest insights, straight to your inbox.
New articles, one number from the index, and the creatives we can't stop thinking about — delivered when we have something worth sharing. No spam, ever.
Subscribe
Occasional updates · No spam · Unsubscribe anytime.